The previously unknown Google app has received a funny update: Now you can take a selfie and the app will find your secret twin in art history. Specifically, Google analyzes the face and compares it to millions of works. After a few seconds you know whether you can meet your own image in an art museum.
Face match lists can be used in Google accounts for campaigns in the search network, YouTube or Gmail. At Google they can be used for targeting in the advertising network.
Find Your Lookalike With VPN Activated Feature
If you install the Arts & Culture app outside of the USA, you cannot easily use the lookalike function. The new feature is currently only activated for US users. It is quite possible that the function will also be available from other apps soon. If you don’t want to wait, you can activate the feature with a little trick. The geographic block can be easily circumvented with a VPN app. You can use the free VPN app from Snap VPN for example. If the VPN is activated on the smartphone, the double function of the Google app can also be used. Scroll in the app until the following button appears.
Important For Data Protection: No New Addresses On Google
Google’s double search function is based on algorithms for automatic face recognition and image recognition, such as those used by Apple, Facebook and countless other tech companies. The selfies must be uploaded for evaluation and processed in a Google data center. In Europe, data protection is generally weighted higher than in the USA. Google, Facebook and other media accounts are not allowed to collect biometric data without the user’s consent and they cannot scan faces without consent to determine the identity of people. To avoid legal problems, Google probably only activated the double function in the United States. This also suggests that users in the US states, who also know tougher data protection laws, cannot use facial recognition either.